Case Study: Highlands Ranch Community Association

Highlands Ranch Community Association

Success Story

Improving the Quality of Life in an Award-Winning Community

Colorado’s Highlands Ranch Community Association (HRCA) is one of the largest residents’ associations in the United States. It uses PerfectMind to manage its 326 recreational spaces, 31,063 households, 2,244 activities and programs, and streamline member registration and administrative processes.


Results

58%
more

efficient email marketing

24%
time

saved for members registering online

50%
reduction

in staff training hours


Their Story

HRCA is an award-winning nonprofit residents’ association. It enriches the lives of its 90,000+ residents with thousands of recreational and educational programs and over 100 annual events. With 8,200 acres of wilderness and open space, 70 miles of paved nature trails and 4 state-of-the-art recreational facilities, residents enjoy limitless possibilities both indoors and out.


Their Goal

Streamline daily processes for staff and members with software that’s easy to use

The HRCA staff wanted to transition to a recreation-based software solution that would manage their reservations, programs, memberships and online sales. Their goal was to encompass all functions of their business in one easy-to-use platform to minimize manual work.

Sometimes we wanted to do things with our past software...that we weren't able to... That is not the case with PerfectMind... they've been able to keep up with what we want to do. The software does not hinder us from going where we want to go.

Curt Avery
Training Coordinator

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Their Solution

HRCA was eager to start fresh. They chose a solution that could keep up with technological advances and meet the diverse needs of their homeowners. Full-business integration enhanced efficiency and reporting accuracy. Members embraced new online conveniences – registering for programs, purchasing memberships, checking activity schedules and more.

Features

  •  Online Registration
  •  Facility Reservation
  •  Program Management
  •  Integrated Email Automation
  •  Customizable Reporting Views
  •  Training Resources
  •  Document Management

Results

  •  Reduced member calls and staff hours spent by 25%
  •  Decreased time spent on creating reservations by 24%
  •  Increased member participation and retention
  •  Eliminated the hassles of a third-party email application
  •  Faster, easier access to data with increased accuracy
  •  Reduced errors and cut staff training hours by 50%
  •  Decreased time spent on facility reservations by 47%

The technology in PerfectMind is very seamless... Every week we come in, there’s something different and something new, and we are saying ‘Wow, that’s what we needed!’

Andrew Jones
Member Services

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Their Success

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Improved member satisfaction and organizational efficiency

PerfectMind’s versatility allows HRCA to empower residents with convenience and independence. Members can now view, register and pay for classes and activities online. Without the need for separate applications, HRCA staff is now free to bond with their members, as they continue to enrich community and atmosphere in one of America’s best-kept secrets.

Results include:

  •  58% more efficient email marketing
  •  25% reduction in member calls
  •  47% decrease in facility booking time
  • 50% reduction in staff training time
  • 79% improvement in reporting
  • 24% reduction in member registration time

“PerfectMind allows us the opportunity to stay ahead of the curve… to serve our members and grow with the community, both technologically and as an organization."

Mark Gunther
Assistant Operations Director

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